'Dredd' Research Task

       

Producer:
This film was produced by Alex Garland, Andrew Macdonald and Allon Reich. Alex Garland is a novelist and screenwriter and had also wrote the screenplay for Danny Boyle's '28 Days Later'. Andrew Macdonald is a scottish film producer and is best known for his collaborations with director Danny Boyle and screenwriter JOhn Hodge in the films '28 Days Later', 'Trainspotting' and 'Shallow Grave'. The greenlight for this film was in 2008.

Distributor:
It was distributed by Entertainment Film, Lionsgate and Distributors.

Script Writer:
The script writer for this film was Alex Garland who is an English novelist, film producer and screenwriter. He published his first novel, The Beach, in 1996 which was then later created into a film by Danny Boyle staring Leonardo DiCaprio. 

Budget: 
The estimated budget was around $45,000,000

Box office gross:
The box office gross was around $36,000,000

Director & Actors;
The director for this film production was Pete Travis who has directed such films as:

1. Vanage Point
2. Endgame
3. Omaghe

The actors/cast in this production where stars such as:

• Karl Urban-  Dredd - (Star Trek, Star Trek Into Darkness, The Bourne Supremacy)
• Jason Cope-  Zwirner - (Doomsday, District 9)
• Olivia Thirlby- Anderson- (Juno, No Strings Attatched, The Darkest Hour)
• Rakie Ayola- Chief Judge- (Saraha, The I Inside)
• Lena Headey- Ma-Ma- (The Purge, 300, Game Of Thrones)
• Warrick Grier- Caleb- (The Bone Snatcher, Death Race 2, Goodbye Fanana)
• Wood Harris- Kay- (Remember The Titans, The Wire, Paid In Full)

Marketing:
The film has its own website ( http://www.dreddreport.com/ ) which helps market the film more, by being interactive with its target audience, getting more pubicity. Even though this could of been hard too find for people that wanted too hear/learn more about the film. There were film trailers for this production, yet they werent widely advertised and were mainly shown on internet sites such as YouTube (see above).
 There was also an exclusive film poster to promote the films appearance at the 2012 Fantastic Fest in September.

  http://www.judgmentiscoming.net/motionposter/dreddposter.swf  

(Above is the motion poster promoting the fim)

Critical Reception:
On the critic page review 'RottonTomatoes', it got a rating of 78%, and the audiences review gave it a 73%. The review for it was:

"Fueled by bombastic violence and impressive special effects, rooted in self-satire and deadpan humor, Dredd 3D is a rare example of a remake that actually works."

On IMDB, the film got a rating of 7.0/10 which is a rather positive review.

Reasons for lack of success:

The reasons for the lack of success of the film were due to there not being many TV advertisements promoting the film. Television advertisement would have been a brilliant way to promote the film’s release because of how popular TV viewing is, yet the viewing times of this trailer would have had to be restricted due to its age rating (certificate 18).

Another reason for the films lack of success was due to it being originally shown in the cinema in 3D and not all cinemas have the necessary film screening for 3D, therefore it narrowed down its cinema screening options.

Also the film is mainly based for those who understand the original 2000AD comics and know the back=ground of Judge Dredd and also for the target market of people who specifically like gore and action movies; so has a limited target audience the please.  

Awards:
Dredd's marketing campaign won a Golden Trailer Award for 'Best thriller TV spot' for the trailer 'Big Addicted'  and recieved nominations for:

• Most original TV spot
• Best action TV spot
• Best graphics in a TV spot
• Best music TV spot
• Best action poster
• Most original poster

Technology used:
The film was shot digitally and primarily in 3D using SI2K, RED MX and Phantom Flex high-speed cameras and multiple camera rigs were used. Also, some 2D elements were converted to 3D in post-production.

Tie-Ins:
Dredd was released on DVD,Blue-Ray and Digital download on 14th January 2013 in the UK. No toys from this film were made as a tie-in due to the age certification of the film, meaning that its not desgined for a younger audience to need too make figurines for. A tie in comic book was published on the 5th september 2012 by the Judge Dredd Magazine editor Matt Smith and drawn by 2000AD artist Henry Flint. The comics plot contains a prequel to the films narrative and follows Ma-Ma's life as a prostitute.

Personal Opinion:
My personal opinion on this film is that i really thouroughly enjoyed it and I loved all the action, fighting and gore that was shown throughout. I am a huge fan of gorey action films so this one really hit the spot! There was never a dull moment for me in this film, and the consistency of violence continued to shine through constantly. The story line was simple to follow yet interesting to watch. The main charactor, Judge Dredd really shown the original charactoristics of the 2000AD comic book charactor, which made it a better film than the 1995 'Judge Dredd' by Sylvester Stallone.